Primordial Expression doesn’t want to be defined merely as therapy, which can evoke a clinical or somewhat serious process. We consider that its artistic qualities and beautiful, enjoyable journeys that it is often conducive to, are just as important. We like the idea of being placed somewhere on the crossroads between wellness and art, outside a box, undefined.

branding style

We don’t seek to convince anyone about our product; we want to merely inspire through our presence. When someone discovers us, we want them to feel as if they’ve found something very special and rare. We want them to fall in love with the aura of mystery and beauty we give out.

We want to stand out as the deeply original concept we are about, with confidence, strength and authority, but without being too bold or loud.

Because of the subject of our work —healing, authenticity, spirituality, etc— and the niche market we cater towards who generally tend to be very conscious and discerning, giving preference to content over form, we believe our branding should exude a sense of simplicity, artisanship and grounded quality so as to come across as genuine. At the same time, we don’t want to sacrifice beauty, artistry, creativity and a very well-crafted aesthetic, which could perhaps have a tinge of playfulness so as to take away the solemnity that often accompanies deep healing approaches.